Custodians of Scent, Weavers of Soul

In 1930, a man named Pandit Maharaj Baksh unlocked the soul of Lucknow and bottled it. His tiny shop in Chowk Bazaar became a temple of jasmine-dusted dreams, where merchants, lovers, and wanderers found scents that spoke when words failed.

Today, I am his echo.

We are not just perfumers. We are memory-keepers. With the same copper stills and sunlit clay pots, we blend heritage into every vial—honouring his vow to craft not for profit, but for poetry in motion. 

This is not a brand. It’s a bloodline.

 

MISSION 

“To preserve the unspoken”

We exist to bottle what language cannot hold—the ache of a memory, the blush of a first love, the quiet pride of a life well-lived.

Freesiavalone is not a perfume house. We are time travelers. With every blend, we bridge 1930s Lucknow to you now, ensuring that Maharaj Baksh’s art never becomes a relic. Our mission? To keep his copper stills humming, his vows alive, and your stories felt. 

 

VISION 

“To let the world wear their hearts on their sleeves.“

Imagine a future where scent is not a mask but a mirror. Where factories don’t dictate notes—souls do.

We dream of a world connecting the dots with Freesiavalone believers – those who crave fragrance with fingerprints, not barcodes. Where every spray is an heirloom in the making. And we want our Lucknow Chowk Bazaar’s whispers to echo in Parisian alleys, Tokyo rooftops, and, of course, through your wrist – where the world comes to a standstill. 

Maharaj Baksh didn’t just make perfume. He made magic portable. Our vision? To let that magic outlive us all. 

 

VALUES 

“The ingredients we’ll never compromise”

• We prioritize roots over trends

Like the khus grass clinging to Gomti’s banks, we hold firm to tradition. No shortcuts. No synthetic echoes. Just raw, untamed truth harvested from Lucknow’s soil.

• We use hands more than machines

Our craft is slow, stubborn, and gloriously human. Flowers are crushed by palms, not pressed. Formulas live in hearts, not spreadsheets.

• We focus on you, before profit 

We measure success in goosebumps, not gains. Your trust is our currency. Your memories? Our R&D.

• We are scarred by integrity

We bare our process like my great-grandfather bared his blisters. Visit our atelier. Sniff the vats. Question us. Transparency is our only signature.

• We treat legacy as a herb and a verb 

To us, heritage isn’t a museum—it’s a movement. We teach our children to smell monsoons in dry air, to hear stories in silence. Maharaj Baksh’s fire? We keep it wild. 

 

A NOTE FROM THE BOTTOM OF MY HEART 

When I was a kid, I asked my grandfather why our perfumes made people forget all the bad things that happened to them. 

He smiled: “Because scent is the key to rooms the mind forgets.”

At Freesiavalone, we don’t create fragrances. We resurrect feelings. We are your collaborators in nostalgia, your partners in courage, your quiet rebellion against the disposable.

This is not a company. It’s a covenant—one penned by Maharaj Baksh’s calloused hands, inked in saffron and storm, and entrusted to you.

Wear your soul. The world needs more truth. 

Kiran Shukla, Fourth-Generation Alchemist